A kettlebell. Some money.

I’m currently overweight. About 2 stones overweight.

I’m an Internet Marketer. I have been for about a decade.

Lately I’ve been wondering how to lose weight, and get fit again.  I’ve also been wondering lately what my next Internet Marketing project might be.

I decided to lose weight mainly by weight training.  I love to eat, so ‘dieting’ isn’t really for me, and I’ve done weight training in the past, and I loved it, mainly because it allowed me to eat lots!  These days, I seem to have carried on eating lots, but not carried on training.

I’ve already chosen the weight training method I’d like to try first – the Kettlebell.  This is Russian device, basically a heavy cast iron ball, with a handle.  It’s main attraction is it’s use involves dynamic actions, using many muscles at once.  This creates many advantages including a good aerobic workout, and improved fat burning.

Internet Marketing (IM) is often all about targeting ‘niches’.  That is to say, a narrow topic, where the audience are very keen to improve a part of their lives.  The most profitable ones are basically to make people rich, make people sexy, or save people time.  Money.  Sex.  Time.

Weight loss is one of the biggest IM niches going, a huge amount of people want to lose weight.  So marketeers sell them things, pills, information, inspiration, a system, a gadget, etc etc.

My current business model mainly involves marketing products and services that are intangible, that is to say, they don’t involve any physical goods.  I do this mainly so I don’t have to worry about stock, or worry about the supplying company about any stock, if I’m acting as an affiliate.

Information products: ebooks, audio, videos are hot sellers right now.  They tend to be sold either as a one off purchase, or as a subscription.  I’ve been wondering what product I might turn into a subscription type product.

Tonight, whilst sitting in the bath, I had the brainwave.  I always have good ideas in the bath.  I must start taking them more often.

The brainwave: create a weight loss / weight training / fitness type subscription product which basically focuses around my own battle to lose weight and get fit again.

Two birds, with one stone: I get fit and I make money.

Quite what form it will take is yet to be decided…  But this is the first step.